There had always been a surprising and frustrating lack of stats about Twitter compared to many other social media tools; so when I discovered a veritable cornucopia of statistics I was so shocked I just had to combine them all into 1 handy resource for you (and if you think I’m exaggerating about my excitement, think again, I’m writing this at 10pm on a Sunday night).
As Internet Marketing blogger Jeff Bulla said in 2009:
“Trying to obtain figures about Twitter’s traffic worldwide is difficult at best, for some strange reason there seems to be a black hole about this data.”
The good news is the folks at Twitter have recently released some pretty impressive stats which put the sceptics’ mumblings to shame about Twitter losing popularity.
Before we get to those though, here are the Twitter stats that were making the rounds online back in 2009…
Twitter Stats 2009
- English speaking countries dominate Twitter.
- The UK is the 2nd biggest Twitter nation (after the USA ranked number 1 with 62%).
- Australia is 4th on the popularity list.
- Brazil is 5th.
- 65% of Twitter users are aged under 25.
- Tuesday is the most popular day for Twitter activity (15.7%).
- From 11am to 3pm sees the most activity on Twitter.
- 5% of Twitter uses are responsible for 75% of all activity.
- Over 50% of users do not use Twitter to tweet, view or manage their account.
Then there were more Twitter findings in 2009 thanks to Sysomos.com, which included:
- 72.5% of all Twitter users joined during the first 5 months of 2009.
- 85.3% of all users tweet less than once a day.
- 85.3% of all Twitter users post less than one update/day.
- 21% of users have never posted a tweet.
- 93.6% have under 100 followers (and 92.4% follow less than 100 people).
- New York takes top place for having the most Twitter users, followed in order by Los Angeles, Toronto, San Francisco and Boston.
- There are more women on Twitter than men (53% women, 47% men).
- 0.29% of users follow more than 2,000 people.
- 65.5% of users who identiy themselves as PR professionals have never posted an update.
- However 15% of PR professionals on Twitter follow more than 2,000 people.
A few more 2009 stats, this time from the Hitwise team in the UK:
- 1 out of 350 website visits in the UK come from Twitter as the traffic source.
- Twitter is the 30th biggest source of traffic in the UK.
So where’s Twitter now? 2010 stats
The stand out figure has to be the number of users.
From 8 million reported 12 months ago, the new stats put users registered with Twitter at over 105 million (105,770,710 to be exact).
Other recent stats include:
- 105.779.710 users registered with Twitter.
- Approximately 60% of new users are from outside the USA.
- Twitter attracts 180 million unique visitors per month.
- There are over 600 million search queries on Twitter per day.
- 37% of active users use their phone to tweet.
To check out these stats and more, go here (Jeff Bulla’s blog article with recent stats), or here (for the 2009 stats also on Jeff’s blog) as well as here (Read Write Web blog article with a few more recent stats).
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© Copyright Anna Gervai for Orchid Web Design, April 2010
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