Twitter Statistics – Updated stats for 2011

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twitter birds speech bubbles Twitter Statistics – Updated stats for 2011Twitter officially launched in 2006 and started its meteoric growth around January 2009, so how’s everything tracking in 2011? Let’s take a look at who’s doing what and how much of it they’re doing in these updated Twitter stats for 2011

First tweet

On March 14th this year Twitter celebrated it’s 5th birthday. The first tweet was sent on March 21st in 2006 by Jack Dorsey (Twitter’s creator).

Tweets per second

According to Twitter, the record for the number of tweets per second (TPS) is 6,939, set at 4 seconds after midnight in Japan on New Year’s Day. This dwarfs the previous record of 456 TPS (on the day Michael Jackson died).

Tweets per day

twitter tweets per day Twitter Statistics – Updated stats for 2011

  • In 2007 the average was 5,000 tweets per day.
  • In 2008 that had grown to 300,000.
  • In 2009 tweets per day averaged 2.5 million.
  • In 2010 that number was 35 million tweets per day.

In the month of March 2011 alone, 140 million tweets are being sent on average per day.

Update: As of June 2011, users on Twitter are now averaging 200 million Tweets per day.

Twitter Demographics

Below is a superb infographic from Digital Surgeons based on US Twitter stats from 2010 including gender, age, income and activity on Twitter:

twitter demographics1 Twitter Statistics – Updated stats for 2011

9th Top Site

As of June 2011, Alexa ranks Twitter 9th in the world’s most trafficked sites with Google.com in 1st position, Facebook 2nd and YouTube 3rd.

At a local level, Alexa ranks Twitter as the 12th most popular site in New Zealand with the rest of the top 15 as follows:

  1. Google NZ
  2. Facebook
  3. Google.com
  4. TradeMe
  5. YouTube
  6. Yahoo!
  7. NZ Herald
  8. Stuff
  9. Wikipedia
  10. Windows Live
  11. Blogger.com
  12. Twitter
  13. LinkedIn
  14. Westpac
  15. Amazon

Languages on Twitter

twitter languages Twitter Statistics – Updated stats for 2011

From this awesome Twitter infographic by Digital Buzz (April 2010) we can see the most popular languages used on Twitter are:

  1. English – 61%
  2. Portugese – 11%
  3. Japanese – 6%
  4. Spanish – 4%

Most active days on Twitter

Based on April 2010 stats, Thursday and Friday are the most active days on Twitter, each accounting for 16% of total tweets.

Women versus Men

This Hubspot report into over 9 million Twitter accounts (excluding celebrities) found that although men and women average the same number of followers, women follow 2% more people than men do and post over 12% more tweets than men.

A Billion Tweets

It took 3 years, 2 months and 1 day to go from the first tweet to the billionth tweet. In 2011, 1 billion tweets are now sent every week.

Mobile Users

Twitter use on mobile devices has increased by 182% in the past year (2010/2011).

Stats from Twitter, shared by Twitter at Chirp in 2010 (the official Twitter developer conference); Of Twitter’s active users, 37% use their phone to tweet.

Top Twitter Countries

twitter stats top 10 countries Twitter Statistics – Updated stats for 2011

From that same awesome Twitter infographic by Digital Buzz above (April 2010), we can see the top countries rank as follows:

  1. US: 33.3%
  2. India: 8.2%
  3. Japan: 7.1%
  4. Germany: 6.5%
  5. UK: 5.9%
  6. Brazil: 3.1%
  7. Canada: 2.1%
  8. Indonesia 2%
  9. Australia: 1.8%
  10. Spain: 1.7%

Top Twitter Users

Based on number of followers, the top 10 Twitter users are (graph from infographic by Digital Buzz):

twitter stats top ten users Twitter Statistics – Updated stats for 2011

Twitter Employees

Twitter started in San Francisco and is still based there. From small beginnings the original Twitter team has grown to reach 400 employees in March 2011:

Number of employees:

  • Jan 2008: 8
  • Jan 2009: 29
  • Jan 2010: 130
  • Jan 2011: 350

New accounts

In March 2011, an average of 460,000 new accounts were being created each day.

Most popular trending topics

Here are Twitter’s top Trending Topics for the world from the first half of 2011, divided into two sections:

World events/News

  1. AH1N1 – Swine Flu
  2. Mubarak – former Egyptian President
  3. Easter – Christian holiday
  4. Cairo – capital of Egypt
  5. #prayforjapan – sentiment following the March earthquake and tsunami
  6. Chernobyl – site of nuclear disaster in 1986
  7. Libia/Libya – site of an ongoing civil war
  8. Fukushima – Japanese nuclear power plant
  9. William & Kate – Newly-named Duke and Duchess of Cambridge
  10. Gadafi – Libyan political leader

Pop culture

  1. Rebecca Black – pop singer
  2. Femme Fatale – newly-released Britney Spears album
  3. Charlie Sheen – actor
  4. #tigerblood – hashtag popularized by Charlie Sheen
  5. Nate Dogg – rapper
  6. Anderson Silva – Brazilian mixed martial artist
  7. Tom & Jerry – famous cartoon
  8. Mumford & Sons – British rock band
  9. Bieber alert – referring to artist Justin Bieber
  10. Queen Gaga – referring to artist Lady Gaga

Tweetable stats you can copy and paste…

Women follow 2% more people on Twitter & post 12% more tweets compared to men http://bit.ly/o90uyT

An average of 460,000 new Twitter accounts are created every day http://bit.ly/o90uyT

3 yrs, 2 mths & 1 day from the 1st tweet to 1 billionth. In 2011, 1 billion tweets now sent every week http://bit.ly/o90uyT

Thanks Charlie Sheen: #tigerblood was the 4th most popular ‘pop culture’ trending topic for the 1st half of 2011 http://bit.ly/o90uyT

37% of active users on Twitter use their phone to tweet http://bit.ly/o90uyT

Twitter users average 200 million tweets per day http://bit.ly/o90uyT

Current Tweet Per Second record is 6,939 set 4 secs after midnight in Japan on New Year’s http://bit.ly/o90uyT

Thursdays and Fridays are the most active days on Twitter (16% of tweet volume each) http://bit.ly/o90uyT

Twitter ranks 9th in the world’s most popular sites http://bit.ly/o90uyT

The 1st tweet was sent March 21st 2006 by Twitter creator Jack Dorsey @Jack http://bit.ly/o90uyT

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Comments

  1. Hi Anna,

    I found your blog on BlogGlue – and boy (I mean, girl :) ) – am I glad I found you! You have some great info in here… I’m looking forward to chew some more on your marketing chow…

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  7. Love your site. Would love to have you as a guest on my show – Marketing Matters which airs weekly on Voice America’s World Talk Radio at 12 noon EST.

  8. Greetings. Love your site. Would love to have you as a guest on my internet radio show -Marketing Matters which airs weekly on Voice America’s World Talk Radio at 12 noon EST.

  9. What year was the TPS record set in Japan?

  10. Anna Gervai says:

    Hi Yasmin, thank you for your lovely feedback. Unfortunately being based in New Zealand makes the time difference a bit tricky! If you’d like to get in touch email me at anna@orchidwebdesign.co.nz :)

  11. Anna Gervai says:

    Hi Yasmin, it was set this year (2011) – here’s the data from Twitter directly http://blog.twitter.com/2011/01/celebrating-new-year-with-new-tweet.html

  12. Anas says:

    Good information. but is it upto date?

  13. Anna Gervai says:

    Hi Anas, I’m glad you found the information of value and yes, it’s up to date. When you read the article you’ll see what dates each statistic applies to. Anna :)

  14. LINDA REY says:

    THANK YOU. doing my 3rd Twitter presentation in Westchester County NY and these updated statistics are so helpful to convey and REITERATE that twitter is NOT A FAD! I had to update my slide from May 2010 (didn’t use your site for research then) and WOW, what a difference a year makes. Thanks for the stats updates.

  15. Anna Gervai says:

    You’re most welcome Linda, I know how hard it is to find stats for 2011 which was what inspired the article in the first place, I’m glad it’s helped for your presentation :)

  16. Tim says:

    Hi Anna,

    Just came across this article by chance – brilliant stuff. Some really useful stats.

    Thanks very much.

    Tim

  17. Anna Gervai says:

    You’re most welcome Tim, glad they were helpful :)

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