Twitter officially launched in 2006 and started its meteoric growth around January 2009, so how’s everything tracking in 2011? Let’s take a look at who’s doing what and how much of it they’re doing in these updated Twitter stats for 2011…
First tweet
On March 14th this year Twitter celebrated it’s 5th birthday. The first tweet was sent on March 21st in 2006 by Jack Dorsey (Twitter’s creator).
Tweets per second
According to Twitter, the record for the number of tweets per second (TPS) is 6,939, set at 4 seconds after midnight in Japan on New Year’s Day. This dwarfs the previous record of 456 TPS (on the day Michael Jackson died).
Tweets per day
- In 2007 the average was 5,000 tweets per day.
- In 2008 that had grown to 300,000.
- In 2009 tweets per day averaged 2.5 million.
- In 2010 that number was 35 million tweets per day.
In the month of March 2011 alone, 140 million tweets are being sent on average per day.
Update: As of June 2011, users on Twitter are now averaging 200 million Tweets per day.
Twitter Demographics
Below is a superb infographic from Digital Surgeons based on US Twitter stats from 2010 including gender, age, income and activity on Twitter:
9th Top Site
As of June 2011, Alexa ranks Twitter 9th in the world’s most trafficked sites with Google.com in 1st position, Facebook 2nd and YouTube 3rd.
At a local level, Alexa ranks Twitter as the 12th most popular site in New Zealand with the rest of the top 15 as follows:
- Google NZ
- Google.com
- TradeMe
- YouTube
- Yahoo!
- NZ Herald
- Stuff
- Wikipedia
- Windows Live
- Blogger.com
- Westpac
- Amazon
Languages on Twitter
From this awesome Twitter infographic by Digital Buzz (April 2010) we can see the most popular languages used on Twitter are:
- English – 61%
- Portugese – 11%
- Japanese – 6%
- Spanish – 4%
Most active days on Twitter
Based on April 2010 stats, Thursday and Friday are the most active days on Twitter, each accounting for 16% of total tweets.
Women versus Men
This Hubspot report into over 9 million Twitter accounts (excluding celebrities) found that although men and women average the same number of followers, women follow 2% more people than men do and post over 12% more tweets than men.
A Billion Tweets
It took 3 years, 2 months and 1 day to go from the first tweet to the billionth tweet. In 2011, 1 billion tweets are now sent every week.
Mobile Users
Twitter use on mobile devices has increased by 182% in the past year (2010/2011).
Stats from Twitter, shared by Twitter at Chirp in 2010 (the official Twitter developer conference); Of Twitter’s active users, 37% use their phone to tweet.
Top Twitter Countries
From that same awesome Twitter infographic by Digital Buzz above (April 2010), we can see the top countries rank as follows:
- US: 33.3%
- India: 8.2%
- Japan: 7.1%
- Germany: 6.5%
- UK: 5.9%
- Brazil: 3.1%
- Canada: 2.1%
- Indonesia 2%
- Australia: 1.8%
- Spain: 1.7%
Top Twitter Users
Based on number of followers, the top 10 Twitter users are (graph from infographic by Digital Buzz):
Twitter Employees
Twitter started in San Francisco and is still based there. From small beginnings the original Twitter team has grown to reach 400 employees in March 2011:
Number of employees:
- Jan 2008: 8
- Jan 2009: 29
- Jan 2010: 130
- Jan 2011: 350
New accounts
In March 2011, an average of 460,000 new accounts were being created each day.
Most popular trending topics
Here are Twitter’s top Trending Topics for the world from the first half of 2011, divided into two sections:
World events/News
- AH1N1 – Swine Flu
- Mubarak – former Egyptian President
- Easter – Christian holiday
- Cairo – capital of Egypt
- #prayforjapan – sentiment following the March earthquake and tsunami
- Chernobyl – site of nuclear disaster in 1986
- Libia/Libya – site of an ongoing civil war
- Fukushima – Japanese nuclear power plant
- William & Kate – Newly-named Duke and Duchess of Cambridge
- Gadafi – Libyan political leader
Pop culture
- Rebecca Black – pop singer
- Femme Fatale – newly-released Britney Spears album
- Charlie Sheen – actor
- #tigerblood – hashtag popularized by Charlie Sheen
- Nate Dogg – rapper
- Anderson Silva – Brazilian mixed martial artist
- Tom & Jerry – famous cartoon
- Mumford & Sons – British rock band
- Bieber alert – referring to artist Justin Bieber
- Queen Gaga – referring to artist Lady Gaga
Tweetable stats you can copy and paste…
Women follow 2% more people on Twitter & post 12% more tweets compared to men http://bit.ly/o90uyT
An average of 460,000 new Twitter accounts are created every day http://bit.ly/o90uyT
3 yrs, 2 mths & 1 day from the 1st tweet to 1 billionth. In 2011, 1 billion tweets now sent every week http://bit.ly/o90uyT
Thanks Charlie Sheen: #tigerblood was the 4th most popular ‘pop culture’ trending topic for the 1st half of 2011 http://bit.ly/o90uyT
37% of active users on Twitter use their phone to tweet http://bit.ly/o90uyT
Twitter users average 200 million tweets per day http://bit.ly/o90uyT
Current Tweet Per Second record is 6,939 set 4 secs after midnight in Japan on New Year’s http://bit.ly/o90uyT
Thursdays and Fridays are the most active days on Twitter (16% of tweet volume each) http://bit.ly/o90uyT
Twitter ranks 9th in the world’s most popular sites http://bit.ly/o90uyT
The 1st tweet was sent March 21st 2006 by Twitter creator Jack Dorsey @Jack http://bit.ly/o90uyT
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Hi Anna,
I found your blog on BlogGlue – and boy (I mean, girl :) ) – am I glad I found you! You have some great info in here… I’m looking forward to chew some more on your marketing chow…
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Love your site. Would love to have you as a guest on my show – Marketing Matters which airs weekly on Voice America’s World Talk Radio at 12 noon EST.
Greetings. Love your site. Would love to have you as a guest on my internet radio show -Marketing Matters which airs weekly on Voice America’s World Talk Radio at 12 noon EST.
What year was the TPS record set in Japan?
Hi Yasmin, thank you for your lovely feedback. Unfortunately being based in New Zealand makes the time difference a bit tricky! If you’d like to get in touch email me at anna@orchidwebdesign.co.nz :)
Hi Yasmin, it was set this year (2011) – here’s the data from Twitter directly http://blog.twitter.com/2011/01/celebrating-new-year-with-new-tweet.html
Good information. but is it upto date?
Hi Anas, I’m glad you found the information of value and yes, it’s up to date. When you read the article you’ll see what dates each statistic applies to. Anna :)
THANK YOU. doing my 3rd Twitter presentation in Westchester County NY and these updated statistics are so helpful to convey and REITERATE that twitter is NOT A FAD! I had to update my slide from May 2010 (didn’t use your site for research then) and WOW, what a difference a year makes. Thanks for the stats updates.
You’re most welcome Linda, I know how hard it is to find stats for 2011 which was what inspired the article in the first place, I’m glad it’s helped for your presentation :)
Hi Anna,
Just came across this article by chance – brilliant stuff. Some really useful stats.
Thanks very much.
Tim
You’re most welcome Tim, glad they were helpful :)