You might have noticed the increased chat about QR codes lately in New Zealand with them starting to appear in all sorts of media here. Yes, we’re finally catching up to countries like Japan, the US and UK, with kiwi companies starting to show an interest in how to use QR codes in their marketing.
In part 2 of this article (coming soon) we’ll be taking a look at how other companies are using QR codes for ideas and inspiration for your business. Before you get started with QR codes, let’s take a look at what a QR code is, the most popular QR code reader apps for your phone, how to generate QR codes for your business and the latest QR code statistics and research. (more…)






Usually I spend ages writing a catchy introduction to our blog articles on Marketing Gum, but this time the first point is so powerful I don’t need to…
You know how valuable a blog can be to your business. You know how every article you add gets you more love from Google. More traffic. More leads. More sales. You started off great, but now you’re getting busier and you just can’t find the time or inspiration for creating regular new content for your blog. I’m in the same boat, and so are many of our