What is a QR code and how do they work?

qr code What is a QR code and how do they work?You might have noticed the increased chat about QR codes lately in New Zealand with them starting to appear in all sorts of media here. Yes, we’re finally catching up to countries like Japan, the US and UK, with kiwi companies starting to show an interest in how to use QR codes in their marketing.

In part 2 of this article (coming soon) we’ll be taking a look at how other companies are using QR codes for ideas and inspiration for your business. Before you get started with QR codes, let’s take a look at what a QR code is, the most popular QR code reader apps for your phone, how to generate QR codes for your business and the latest QR code statistics and research. (more…)

11 business benefits of blogging … are you missing out?

blocks sml 11 business benefits of blogging … are you missing out?Usually I spend ages writing a catchy introduction to our blog articles on Marketing Gum, but this time the first point is so powerful I don’t need to…

# 1 – 126% More Leads

In a January 2010 study of 2,300 businesses by inbound marketing gurus HubSpot, it was found that businesses that blog experienced 126% higher lead growth than businesses who did not blog. Check out the research here. Now if that alone isn’t reason enough, here are 10 more business benefits you’re missing out on by not having a blog (and a valuable bonus tip at the end as well) … (more…)

6 tips to get others to create content for your blog for free

Help 6 tips to get others to create content for your blog for freeYou know how valuable a blog can be to your business. You know how every article you add gets you more love from Google. More traffic. More leads. More sales. You started off great, but now you’re getting busier and you just can’t find the time or inspiration for creating regular new content for your blog. I’m in the same boat, and so are many of our business blog clients, so I created this article for us all.  There are easy ways to get others to WANT to create content for your blog, for free. Here are 6 of the best … which one are you going to try first? (more…)