Twitter officially launched in 2006 and started its meteoric growth around January 2009, so how’s everything tracking in 2011? Let’s take a look at who’s doing what and how much of it they’re doing in these updated Twitter stats for 2011… (more…)
14 ways to improve your Facebook Page for SEO
Who set up your Facebook Page? Have they done it right? Here are 14 DIY tips you can action right now to improve your Facebook Page, that will get you more fans while also boosting your SEO for more love from search engines. (more…)
What’s Happened to Facebook Pages? New Upgrade Explained
On February 11th (NZ) Facebook launched quite a significant redesign, which changes not just the look and layout of Facebook pages, but also adds a long list of exciting new functionality (plus a few things that have some people worried). Remember the changes to your personal page that rolled out in December? Pages now match that layout, but there’s way more to be aware of as well.
Let’s take a look at all the changes and what it means for you if you run a Facebook Page for your business. (more…)
Should your business have a Facebook Page or Facebook Group?
The pros and cons of each for your company and how to get started…
Many of our clients had Facebook in the ‘too hard’ or ‘wait and see’ basket in 2010, but have realised they can no longer ignore the power of this free social networking tool in 2011.
2010 felt like the year of Facebook for us here at Orchid, but even though Facebook is free, it’s still vital that you don’t make the common mistake of choosing the wrong type of Facebook profile for your company. (more…)
21 Ways to Get More Followers on Twitter
The title says it all really, so let’s just get straight to the tips! Some of these you can do the moment you finish this article, some will take you a little more time or effort, but all of them are free to implement yourself.
Oh, and just before you get started, please click here to follow me on Twitter and I’ll follow you back :) (more…)
11 business benefits of blogging … are you missing out?
Usually I spend ages writing a catchy introduction to our blog articles on Marketing Gum, but this time the first point is so powerful I don’t need to…
# 1 – 126% More Leads
In a January 2010 study of 2,300 businesses by inbound marketing gurus HubSpot, it was found that businesses that blog experienced 126% higher lead growth than businesses who did not blog. Check out the research here. Now if that alone isn’t reason enough, here are 10 more business benefits you’re missing out on by not having a blog (and a valuable bonus tip at the end as well) … (more…)
6 tips to get others to create content for your blog for free
You know how valuable a blog can be to your business. You know how every article you add gets you more love from Google. More traffic. More leads. More sales. You started off great, but now you’re getting busier and you just can’t find the time or inspiration for creating regular new content for your blog. I’m in the same boat, and so are many of our business blog clients, so I created this article for us all. There are easy ways to get others to WANT to create content for your blog, for free. Here are 6 of the best … which one are you going to try first? (more…)
Facebook Statistics for New Zealand
These days, Facebook has become a part of our daily conversation. Those who aren’t on Facebook are met with incredulous looks. Whether you’re fan of Facebook or not, it has fast become ‘the’ social media tool that your business apparently ‘needs’ to be on. But how effective could Facebook actually be for your business? Sure, it costs you nothing but time – but it is worth even that? (more…)
Twitter Statistics – finally! New stats for 2010
There had always been a surprising and frustrating lack of stats about Twitter compared to many other social media tools; so when I discovered a veritable cornucopia of statistics I was so shocked I just had to combine them all into 1 handy resource for you (and if you think I’m exaggerating about my excitement, think again, I’m writing this at 10pm on a Sunday night). (more…)
How long should a blog article be?
Ahhh, the big question.
Please don’t hate me, but there just isn’t a simple answer to this one. Luckily however, I have found some interesting stats and expert opinions that help answer the online version of the age-old question ‘how long is a piece of string?’.
Firstly, let’s start with: What’s Normal?
