Social Media Training Course: You’re invited…

SMBR feb for blog 150 x 150 Social Media Training Course: Youre invited...I’m speaking at SMBR (Social Media for Business Results) happening this February on the 24th in Auckland and I’d love you to join me.

During this half day training course you’ll get the proven techniques, ideas, inspiration and confidence to succeed with social media using Facebook, Twitter, LinkedIn and blogging plus you’ll get $140 value for just $90 when you attend.

Being able to do everything yourself and knowing what to do (and what not to do!) will save you time, improve your results and save you thousands compared to paying a social media company or employing a staff member to do it for you. (more…)

Posted in Blogging, Facebook, LinkedIn, Social Media, Twitter | No Comments »

11 business benefits of blogging … are you missing out?

blocks sml 11 business benefits of blogging … are you missing out?Usually I spend ages writing a catchy introduction to our blog articles on Marketing Gum, but this time the first point is so powerful I don’t need to…

# 1 – 126% More Leads

In a January 2010 study of 2,300 businesses by inbound marketing gurus HubSpot, it was found that businesses that blog experienced 126% higher lead growth than businesses who did not blog. Check out the research here. Now if that alone isn’t reason enough, here are 10 more business benefits you’re missing out on by not having a blog (and a valuable bonus tip at the end as well) … (more…)

Posted in Blogging, Facebook, LinkedIn, Online Marketing, Social Media, Traffic generation, Twitter | 4 Comments »

Choosing the right Social Media tools for your target market

bob the builder tools Choosing the right Social Media tools for your target marketWith so many social media tools out there, how do you choose the right ones for your business?

Start by working backwards. Define your target market then use their favourite social media tools.

When it comes to target markets, 3 of the biggest groups who are the easiest to reach via social media are baby boomers, mums and teenagers.

Let’s take a look at the tools favoured by these 3 groups. (more…)

Posted in Blogging, Facebook, LinkedIn, Persuasion, Social Media, Twitter | 2 Comments »

Social media for newbies: Getting started fast and free

SocialMedia Social media for newbies: Getting started fast and freeYou wouldn’t consider running a business without email and a phone number to keep in touch with customers, yet the majority of New Zealand businesses still have Social Media sitting in the ‘too hard’ basket.

You may prefer your customers to phone you or visit your physical premises, but more and more of your potential customers have embraced engaging with companies via Social Media.

Like ignoring a ringing phone, if you’re not there when they want to start a relationship with you, you’re giving new business to your competitors.
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Posted in Blogging, Facebook, LinkedIn, SEO, Social Media, Twitter, You Tube | 2 Comments »