Be the first to get new Marketing Gum articles.
The pros and cons of each for your company and how to get started…
Many of our clients had Facebook in the ‘too hard’ or ‘wait and see’ basket in 2010, but have realised they can no longer ignore the power of this free social networking tool in 2011.
2010 felt like the year of Facebook for us here at Orchid, but even though Facebook is free, it’s still vital that you don’t make the common mistake of choosing the wrong type of Facebook profile for your company. (more…)
Usually I spend ages writing a catchy introduction to our blog articles on Marketing Gum, but this time the first point is so powerful I don’t need to…
In a January 2010 study of 2,300 businesses by inbound marketing gurus HubSpot, it was found that businesses that blog experienced 126% higher lead growth than businesses who did not blog. Check out the research here. Now if that alone isn’t reason enough, here are 10 more business benefits you’re missing out on by not having a blog (and a valuable bonus tip at the end as well) … (more…)
These days, Facebook has become a part of our daily conversation. Those who aren’t on Facebook are met with incredulous looks. Whether you’re fan of Facebook or not, it has fast become ‘the’ social media tool that your business apparently ‘needs’ to be on. But how effective could Facebook actually be for your business? Sure, it costs you nothing but time – but it is worth even that? (more…)
With so many social media tools out there, how do you choose the right ones for your business?
Start by working backwards. Define your target market then use their favourite social media tools.
When it comes to target markets, 3 of the biggest groups who are the easiest to reach via social media are baby boomers, mums and teenagers.
Let’s take a look at the tools favoured by these 3 groups. (more…)
You wouldn’t consider running a business without email and a phone number to keep in touch with customers, yet the majority of New Zealand businesses still have Social Media sitting in the ‘too hard’ basket.
You may prefer your customers to phone you or visit your physical premises, but more and more of your potential customers have embraced engaging with companies via Social Media.
Like ignoring a ringing phone, if you’re not there when they want to start a relationship with you, you’re giving new business to your competitors.
(more…)
