I’m speaking at SMBR (Social Media for Business Results) happening this February on the 24th in Auckland and I’d love you to join me.
During this half day training course you’ll get the proven techniques, ideas, inspiration and confidence to succeed with social media using Facebook, Twitter, LinkedIn and blogging plus you’ll get $140 value for just $90 when you attend.
Being able to do everything yourself and knowing what to do (and what not to do!) will save you time, improve your results and save you thousands compared to paying a social media company or employing a staff member to do it for you. (more…)
Posted in Blogging, Facebook, LinkedIn, Social Media, Twitter | No Comments »
In the process of starting a Facebook page for your business or company, many get stuck when it comes to selecting the right Facebook page type, let alone choosing from the long list of page categories!
The good news is you can change your page type later if you get it wrong, but getting it right from the start will mean Facebook automatically gives your business the most relevant information page to complete.
This helps your fans find you or your business and find out what they want to know about you, and gives you the chance to share exactly what you want fans to know; plus it helps with your SEO (Search Engine Optimisation) to get more love from search engines like Google. (more…)
Posted in Facebook, Social Media | No Comments »
You have 5 places to advertise your company on Facebook for free that you’ve looked at countless times but may never have thought of, or known how to take advantage of: your photo strip. (more…)
Posted in Facebook, Social Media | No Comments »
I started this article planning to write a ‘top 5′ list of mistakes that companies make with their Facebook Page, but it soon more than tripled. Some of these mistakes are just pure laziness, others are caused by trying to force social media to fit ‘old marketing’ techniques. However many are just simply a lack of knowledge or strategy. How many are you guilty of?
1 – Posting too often
If you’re not posting too often you’re probably not posting enough. Posting too much is a stand-out mistake I see all the time. But how often should you post updates on Facebook? (more…)
Posted in Conversion, Facebook, Online Marketing, Social Media | 12 Comments »
On February 11th (NZ) Facebook launched quite a significant redesign, which changes not just the look and layout of Facebook pages, but also adds a long list of exciting new functionality (plus a few things that have some people worried). Remember the changes to your personal page that rolled out in December? Pages now match that layout, but there’s way more to be aware of as well.
Let’s take a look at all the changes and what it means for you if you run a Facebook Page for your business. (more…)
Posted in Facebook, Social Media | 52 Comments »
The pros and cons of each for your company and how to get started…
Many of our clients had Facebook in the ‘too hard’ or ‘wait and see’ basket in 2010, but have realised they can no longer ignore the power of this free social networking tool in 2011.
2010 felt like the year of Facebook for us here at Orchid, but even though Facebook is free, it’s still vital that you don’t make the common mistake of choosing the wrong type of Facebook profile for your company. (more…)
Posted in Facebook, Online Marketing, Social Media | 3 Comments »
Usually I spend ages writing a catchy introduction to our blog articles on Marketing Gum, but this time the first point is so powerful I don’t need to…
# 1 – 126% More Leads
In a January 2010 study of 2,300 businesses by inbound marketing gurus HubSpot, it was found that businesses that blog experienced 126% higher lead growth than businesses who did not blog. Check out the research here. Now if that alone isn’t reason enough, here are 10 more business benefits you’re missing out on by not having a blog (and a valuable bonus tip at the end as well) … (more…)
Posted in Blogging, Facebook, LinkedIn, Online Marketing, Social Media, Traffic generation, Twitter | 4 Comments »
These days, Facebook has become a part of our daily conversation. Those who aren’t on Facebook are met with incredulous looks. Whether you’re fan of Facebook or not, it has fast become ‘the’ social media tool that your business apparently ‘needs’ to be on. But how effective could Facebook actually be for your business? Sure, it costs you nothing but time – but it is worth even that? (more…)
Posted in Facebook, Online Marketing, Social Media | 4 Comments »
With so many social media tools out there, how do you choose the right ones for your business?
Start by working backwards. Define your target market then use their favourite social media tools.
When it comes to target markets, 3 of the biggest groups who are the easiest to reach via social media are baby boomers, mums and teenagers.
Let’s take a look at the tools favoured by these 3 groups. (more…)
Posted in Blogging, Facebook, LinkedIn, Persuasion, Social Media, Twitter | 2 Comments »
