Social Media Training Course: You’re invited…

SMBR feb for blog 150 x 150 Social Media Training Course: Youre invited...I’m speaking at SMBR (Social Media for Business Results) happening this February on the 24th in Auckland and I’d love you to join me.

During this half day training course you’ll get the proven techniques, ideas, inspiration and confidence to succeed with social media using Facebook, Twitter, LinkedIn and blogging plus you’ll get $140 value for just $90 when you attend.

Being able to do everything yourself and knowing what to do (and what not to do!) will save you time, improve your results and save you thousands compared to paying a social media company or employing a staff member to do it for you. (more…)

11 business benefits of blogging … are you missing out?

blocks sml 11 business benefits of blogging … are you missing out?Usually I spend ages writing a catchy introduction to our blog articles on Marketing Gum, but this time the first point is so powerful I don’t need to…

# 1 – 126% More Leads

In a January 2010 study of 2,300 businesses by inbound marketing gurus HubSpot, it was found that businesses that blog experienced 126% higher lead growth than businesses who did not blog. Check out the research here. Now if that alone isn’t reason enough, here are 10 more business benefits you’re missing out on by not having a blog (and a valuable bonus tip at the end as well) … (more…)

6 tips to get others to create content for your blog for free

Help 6 tips to get others to create content for your blog for freeYou know how valuable a blog can be to your business. You know how every article you add gets you more love from Google. More traffic. More leads. More sales. You started off great, but now you’re getting busier and you just can’t find the time or inspiration for creating regular new content for your blog. I’m in the same boat, and so are many of our business blog clients, so I created this article for us all.  There are easy ways to get others to WANT to create content for your blog, for free. Here are 6 of the best … which one are you going to try first? (more…)

How long should a blog article be?

cube of words How long should a blog article be?Ahhh, the big question.

Please don’t hate me, but there just isn’t a simple answer to this one. Luckily however, I have found some interesting stats and expert opinions that help answer the online version of the age-old question ‘how long is a piece of string?’.

Firstly, let’s start with: What’s Normal?

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Choosing the right Social Media tools for your target market

bob the builder tools Choosing the right Social Media tools for your target marketWith so many social media tools out there, how do you choose the right ones for your business?

Start by working backwards. Define your target market then use their favourite social media tools.

When it comes to target markets, 3 of the biggest groups who are the easiest to reach via social media are baby boomers, mums and teenagers.

Let’s take a look at the tools favoured by these 3 groups. (more…)

The #1 mistake that’s losing you customers

Talk to the hand2 The #1 mistake thats losing you customersAre you the sales guru in your company? The one who knows the most about your products and services? Do you employ staff who look after customers’ endless queries? Do you have a stand-out salesperson? You know the one, that employee who way outperforms the rest of your team?

If you, or anyone you employ, is engaged in selling or dealing with customer queries, then you NEED to do one simple exercise. (more…)

Social media for newbies: Getting started fast and free

SocialMedia Social media for newbies: Getting started fast and freeYou wouldn’t consider running a business without email and a phone number to keep in touch with customers, yet the majority of New Zealand businesses still have Social Media sitting in the ‘too hard’ basket.

You may prefer your customers to phone you or visit your physical premises, but more and more of your potential customers have embraced engaging with companies via Social Media.

Like ignoring a ringing phone, if you’re not there when they want to start a relationship with you, you’re giving new business to your competitors.
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