Social Media Training Course: You’re invited…

SMBR feb for blog 150 x 150 Social Media Training Course: Youre invited...I’m speaking at SMBR (Social Media for Business Results) happening this February on the 24th in Auckland and I’d love you to join me.

During this half day training course you’ll get the proven techniques, ideas, inspiration and confidence to succeed with social media using Facebook, Twitter, LinkedIn and blogging plus you’ll get $140 value for just $90 when you attend.

Being able to do everything yourself and knowing what to do (and what not to do!) will save you time, improve your results and save you thousands compared to paying a social media company or employing a staff member to do it for you. (more…)

What are the types of Facebook pages and which category is right for your business?

Facebook page types explained What are the types of Facebook pages and which category is right for your business?In the process of starting a Facebook page for your business or company, many get stuck when it comes to selecting the right Facebook page type, let alone choosing from the long list of page categories!

The good news is you can change your page type later if you get it wrong, but getting it right from the start will mean Facebook automatically gives your business the most relevant information page to complete.

This helps your fans find you or your business and find out what they want to know about you, and gives you the chance to share exactly what you want fans to know; plus it helps with your SEO (Search Engine Optimisation) to get more love from search engines like Google. (more…)

Free Facebook advertising you’re missing out on

you like this Free Facebook advertising youre missing out onYou have 5 places to advertise your company on Facebook for free that you’ve looked at countless times but may never have thought of, or known how to take advantage of: your photo strip. (more…)

17 mistakes companies make on Facebook & how to fix them

pencil iStock 000005610543XSmall 17 mistakes companies make on Facebook & how to fix themI started this article planning to write a ‘top 5′ list of mistakes that companies make with their Facebook Page, but it soon more than tripled. Some of these mistakes are just pure laziness, others are caused by trying to force social media to fit ‘old marketing’ techniques. However many are just simply a lack of knowledge or strategy. How many are you guilty of?

1 – Posting too often

If you’re not posting too often you’re probably not posting enough. Posting too much is a stand-out mistake I see all the time. But how often should you post updates on Facebook? (more…)

10 digital trends for 2011 & beyond + who’s leading the way

back to the future 10 digital trends for 2011 & beyond + whos leading the wayIt’s always a big ask to keep on top of the ‘latest and greatest’ when it comes to online, with new platforms, apps and technology being launched before you’ve even got your head around last week’s offering. Future trends are upon us before you can say “If my calculations are correct, when this baby hits eighty-eight miles per hour… you’re gonna see some serious shit.” (Dr Emmett Brown, Back to The Future) (more…)

Twitter Statistics – Updated stats for 2011

twitter birds speech bubbles Twitter Statistics – Updated stats for 2011Twitter officially launched in 2006 and started its meteoric growth around January 2009, so how’s everything tracking in 2011? Let’s take a look at who’s doing what and how much of it they’re doing in these updated Twitter stats for 2011(more…)

14 ways to improve your Facebook Page for SEO

facebook seo 14 ways to improve your Facebook Page for SEOWho set up your Facebook Page? Have they done it right? Here are 14 DIY tips you can action right now to improve your Facebook Page, that will get you more fans while also boosting your SEO for more love from search engines. (more…)

What’s Happened to Facebook Pages? New Upgrade Explained

del facebook flag copy What’s Happened to Facebook Pages? New Upgrade ExplainedOn February 11th (NZ) Facebook launched quite a significant redesign, which changes not just the look and layout of Facebook pages, but also adds a long list of exciting new functionality (plus a few things that have some people worried). Remember the changes to your personal page that rolled out in December? Pages now match that layout, but there’s way more to be aware of as well.

Let’s take a look at all the changes and what it means for you if you run a Facebook Page for your business. (more…)

Should your business have a Facebook Page or Facebook Group?

Facebook icon like sml Should your business have a Facebook Page or Facebook Group?The pros and cons of each for your company and how to get started…

Many of our clients had Facebook in the ‘too hard’ or ‘wait and see’ basket in 2010, but have realised they can no longer ignore the power of this free social networking tool in 2011.

2010 felt like the year of Facebook for us here at Orchid, but even though Facebook is free, it’s still vital that you don’t make the common mistake of choosing the wrong type of Facebook profile for your company. (more…)

21 Ways to Get More Followers on Twitter

cranes 21 Ways to Get More Followers on TwitterThe title says it all really, so let’s just get straight to the tips! Some of these you can do the moment you finish this article, some will take you a little more time or effort, but all of them are free to implement yourself.

Oh, and just before you get started, please click here to follow me on Twitter and I’ll follow you back :) (more…)