You might have noticed the increased chat about QR codes lately in New Zealand with them starting to appear in all sorts of media here. Yes, we’re finally catching up to countries like Japan, the US and UK, with kiwi companies starting to show an interest in how to use QR codes in their marketing.
In part 2 of this article (coming soon) we’ll be taking a look at how other companies are using QR codes for ideas and inspiration for your business. Before you get started with QR codes, let’s take a look at what a QR code is, the most popular QR code reader apps for your phone, how to generate QR codes for your business and the latest QR code statistics and research. (more…)
The most famous cross-sell comes courtesy of McDonalds: “Would you like fries with that?”. The next time you go to any fast food restaurant I’d be shocked if they didn’t try cross-sell or upsell techniques on you. Others you’ve probably heard countless times include “Would you like to make that into a combo?” (cross sell) and “Would you like to upsize your meal?” (upsell). But what’s the difference and how can you put them to use on your website to increase your profits? 
The title says it all really, so let’s just get straight to the tips! Some of these you can do the moment you finish this article, some will take you a little more time or effort, but all of them are free to implement yourself.
You know how you sometimes read a business article or watch a ‘how to’ video and you get one of those Homer Simpson ‘doh’ moments because the advice is so simple you kick yourself for not thinking of it before now? Well this video is one of those.
With so many social media tools out there, how do you choose the right ones for your business?
We humans sometimes have trouble with trusting strangers. Its no surprise. The web is full of 
You can probably name a few different personality profiling systems. One example is the popular 
You don’t have a brain. You have 3 …
Are you the sales guru in your company? The one who knows the most about your products and services? Do you employ staff who look after customers’ endless queries? Do you have a stand-out salesperson? You know the one, that employee who way outperforms the rest of your team?