I started this article planning to write a ‘top 5′ list of mistakes that companies make with their Facebook Page, but it soon more than tripled. Some of these mistakes are just pure laziness, others are caused by trying to force social media to fit ‘old marketing’ techniques. However many are just simply a lack of knowledge or strategy. How many are you guilty of?
1 – Posting too often
If you’re not posting too often you’re probably not posting enough. Posting too much is a stand-out mistake I see all the time. But how often should you post updates on Facebook? (more…)
The pros and cons of each for your company and how to get started…
The most famous cross-sell comes courtesy of McDonalds: “Would you like fries with that?”. The next time you go to any fast food restaurant I’d be shocked if they didn’t try cross-sell or upsell techniques on you. Others you’ve probably heard countless times include “Would you like to make that into a combo?” (cross sell) and “Would you like to upsize your meal?” (upsell). But what’s the difference and how can you put them to use on your website to increase your profits? 
The title says it all really, so let’s just get straight to the tips! Some of these you can do the moment you finish this article, some will take you a little more time or effort, but all of them are free to implement yourself.
Usually I spend ages writing a catchy introduction to our blog articles on Marketing Gum, but this time the first point is so powerful I don’t need to…
You know how valuable a blog can be to your business. You know how every article you add gets you more love from Google. More traffic. More leads. More sales. You started off great, but now you’re getting busier and you just can’t find the time or inspiration for creating regular new content for your blog. I’m in the same boat, and so are many of our 
These days, Facebook has become a part of our daily conversation. Those who aren’t on Facebook are met with incredulous looks. Whether you’re fan of Facebook or not, it has fast become ‘the’ social media tool that your business apparently ‘needs’ to be on. But how effective could Facebook actually be for your business? Sure, it costs you nothing but time – but it is worth even that? 
There had always been a surprising and frustrating lack of stats about Twitter compared to many other social media tools; so when I discovered a 