I was reading the book Meatball Sundae by Seth Godin recently and came across this gem of a chapter I just had to share about building a permission marketing database in the world of ‘new marketing’.
I had sat in a meeting the day prior, with a company who have done a superb job with ‘old marketing’. Someone who controlled the purse strings finally listened to what their marketing department had been pleading for years, and had allocated a considerable budget towards the aim of building a massive consumer email database almost overnight. (more…)
You know how you sometimes read a business article or watch a ‘how to’ video and you get one of those Homer Simpson ‘doh’ moments because the advice is so simple you kick yourself for not thinking of it before now? Well this video is one of those.
I wrote a white paper in February called Whatever You Do, Don’t Send Your Email Marketing On… (shameless plug) but, in my usual fashion, it’s a pretty detailed document that is going to drive you 