Who set up your Facebook Page? Have they done it right? Here are 14 DIY tips you can action right now to improve your Facebook Page, that will get you more fans while also boosting your SEO for more love from search engines. (more…)
6 tips to get others to create content for your blog for free
You know how valuable a blog can be to your business. You know how every article you add gets you more love from Google. More traffic. More leads. More sales. You started off great, but now you’re getting busier and you just can’t find the time or inspiration for creating regular new content for your blog. I’m in the same boat, and so are many of our business blog clients, so I created this article for us all. There are easy ways to get others to WANT to create content for your blog, for free. Here are 6 of the best … which one are you going to try first? (more…)
How long should a blog article be?
Ahhh, the big question.
Please don’t hate me, but there just isn’t a simple answer to this one. Luckily however, I have found some interesting stats and expert opinions that help answer the online version of the age-old question ‘how long is a piece of string?’.
Firstly, let’s start with: What’s Normal?
5 easy ways to build your email marketing database
You know how you sometimes read a business article or watch a ‘how to’ video and you get one of those Homer Simpson ‘doh’ moments because the advice is so simple you kick yourself for not thinking of it before now? Well this video is one of those.
I found this clip a while ago of the enthusiastic David Garland talking about The Art of The List. David’s tips for building your email database are ones we’re always sharing with our clients, so I figured, why not share the video with absolutely everyone?! So here you go … (more…)
The best day and time to send your email marketing
I wrote a white paper in February called Whatever You Do, Don’t Send Your Email Marketing On… (shameless plug) but, in my usual fashion, it’s a pretty detailed document that is going to drive you Impulsive and Ambitious types crazy.
So here’s the short version with the summary of the most valuable data (and yes, for you Disciplined and Considered types, there is a link at the end of this article to get your free copy of the full whitepaper). (more…)
Trust Me.
Buy Now!
We humans sometimes have trouble with trusting strangers. Its no surprise. The web is full of eCommerce merchants peddling their wares, forcing features and benefits down our throats and then calling us to action (“Buy Now! Or are you stupid?“). How do we tell which ones we should ignore and which ones we should trust?
We would typically trust the ones who present themselves well, who have nothing to hide, who make it easy for us, who prove their worth before the money is in their pockets. Generally, we trust those who treat us as human beings. Why not look after your visitor in their quest to decide whose customer they will be? (more…)
The 4 people your website needs to speak to
You can probably name a few different personality profiling systems. One example is the popular Myers Briggs that many businesses use to evaluate potential employees.
The way you go about making your buying decisions online also relates to your personality.
Most of us fall into 1 or 2 of the following 4 groups when it comes to the methods we use to evaluate products, services and suppliers before we make our decision.
So which one are you? (more…)
Your customer’s 3 brains and how to sell to them
You don’t have a brain. You have 3 …
Spock’s constant frustration over the Star Trek crew’s inability to act logically, is because logical thinking happens in our 3rd brain.
Someone needs to sit Spock down and break the bad news gently, because it’s apparently our illogical 1st and 2nd brains where the decision-making power resides.
Understanding our 3 brains and how they control our buying decisions can have a major impact on how well your website persuades your visitors to do what you want them to. (more…)
The #1 mistake that’s losing you customers
Are you the sales guru in your company? The one who knows the most about your products and services? Do you employ staff who look after customers’ endless queries? Do you have a stand-out salesperson? You know the one, that employee who way outperforms the rest of your team?
If you, or anyone you employ, is engaged in selling or dealing with customer queries, then you NEED to do one simple exercise. (more…)
