Following is a superb chart created by Ogilvy’s 360 Degree Digital Influence group.
It provides a simple ‘how to’ overview for using Twitter depending on your strategy, including:
- Customer relations
- Crisis management
- Corporate reputation management
- Event coverage
- Product Promotion & Sales
- Issue Advocacy
Following the chart is the link to where you can download the original on flickr under the creative commons license
If you found this chart helpful, please retweet this article. Follow Orchid on twitter to find out about new articles first.
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