1. What are the types of Facebook pages and which category is right for your business?

    By Anna Gervai

    Facebook page types explained What are the types of Facebook pages and which category is right for your business?In the process of starting a Facebook page for your business or company, many get stuck when it comes to selecting the right Facebook page type, let alone choosing from the long list of page categories!

    The good news is you can change your page type later if you get it wrong, but getting it right from the start will mean Facebook automatically gives your business the most relevant information page to complete.

    This helps your fans find you or your business and find out what they want to know about you, and gives you the chance to share exactly what you want fans to know; plus it helps with your SEO (Search Engine Optimisation) to get more love from search engines like Google. Read more »

  2. What is a QR code and how do they work?

    By Anna Gervai

    qr code What is a QR code and how do they work?You might have noticed the increased chat about QR codes lately in New Zealand with them starting to appear in all sorts of media here. Yes, we’re finally catching up to countries like Japan, the US and UK, with kiwi companies starting to show an interest in how to use QR codes in their marketing.

    In part 2 of this article (coming soon) we’ll be taking a look at how other companies are using QR codes for ideas and inspiration for your business. Before you get started with QR codes, let’s take a look at what a QR code is, the most popular QR code reader apps for your phone, how to generate QR codes for your business and the latest QR code statistics and research. Read more »

  1. Best of the web mashup #1

    By Anna Gervai

    masher Best of the web mashup #1Welcome to the first of our ‘best of the web’ mashups. These mashups are voted by you, Orchid’s Twitter followers. Every time you clicked one of the links in our tweets, we track that click, measuring what you love and what gets ignored (just as well tweets don’t have feelings). The best of the best make it to our mashups.  So grab a cuppa and prepare for a whole lot of education, inspiration and entertainment in one place. Read more »

  2. Infographic: Thank you Steve Jobs

    By Anna Gervai

    steve jobs apple infographic Infographic: Thank you Steve JobsIn homage to Steve Jobs, we created this infographic that follows Jobs from the founding of Apple in 1976 to his untimely death in 2011… Read more »